Your Partner in Innovative SolutionsAnnouncements
By Derek Vannice, President
As we rebranded the company, we wanted to develop a stronger and more powerful tagline that better represents who we are. With the help of the marketing and communications department, we brought the management team together and discussed our culture and core values.
We discussed our focus on continual improvement and how, as a company, we strive to exceed our clients’ expectations and build long-lasting relationships with them. We also talked about our efforts to remain innovative in technology, the management of our employees and the logistics for field employees.
Technology – We work to stay knowledgeable about the latest trends and research in the utility vegetation management (UVM) industry and often pilot test new products so we can share our expertise with clients.
Management of our employees – We aim to use the appropriate leadership behaviors and techniques for today and tomorrow’s workforce.
Logistics for our field employees – We give our employees the latest tools to maximize their efficiency in the field.
Once our team agreed on those three areas of focus, the challenge became incorporating all of those complex values into a concise tagline for our company. After several drafts and serious wordsmithing, we came to a consensus.
“Your Partner in Innovative Solutions” captures the essence of what we are trying to achieve as a company. With our practice of continual improvement, we are able to assist in developing innovative solutions for our clients. We truly believe that by exceeding their expectations, we will build long term partnerships. We are excited about our rebranding efforts and believe that our new tagline will be a great way to start the conversation with potential new partners!